My boy, Ryan Williams, was instrumental in the design process that led us to our iconic Roo logo. The first time I caught a glimpse of his work I knew that I had to work with him. Some how, some way.

Jump Suit Group was the perfect opportunity to make that a reality and to give Ryan's design initiative – DoubleKnot – the proper exposure that his work deserves. 

I sat down with Ryan last week to chat – Here's what we came up with:

– Q –
You absolutely crushed our logo – the feedback has been crazy positive and that's a big testament to your work. I actually never had the chance to ask what led you to the final Roo? 

RW: You know, it can look cool on paper and it can look cool on a computer screen but you have to really think about how it's going to look on a t-shirt, hat or any type of gear you’re going to brand. I had to take into consideration if there are any super small details that are just going to get lost when you throw it on different mediums. 

– Q –

I think the simple, clean style speaks directly to your unique style. Those sleek, thick lines are what initially caught my eye while checking out your work. 

RW: Really? I couldn't really look at my work and say that it has a common theme throughout it. If you can, that's pretty of cool to me. I just go for the design that sparks something within – I don't like to go too complicated, but I also don't consider myself a minimalist.

– Q –

How would you describe it then?

RW: I'd say that my style is kind of a combination of everything that I soak up from the world surrounding me. I have a big influence with nature – I also love looking through design books – everything from old logos, previously trendy shapes, things that you might kind of pass over on the street but have served a purpose for a super long time.

– Q –

Most people only see the finished product, but we both know there's a bit more that goes into it. When you start a project, where do you go to find inspiration?

RW: My favorite place to find inspiration is through Instagram – I really like to see what other people are doing and use that as a jumping off point.

I try to get a big map of what has been done in the past, and what is currently being done to get a solid vibe of what I'm going for.

– Q –

So it's like a giant brainstorm?

RW: Yeah exactly. They call it a mood map or mood board – a spattering of all types of stuff that would relate to the project you're working on. 

I pick and choose different aspects that I like and try to craft something that takes all of the elements that have jumped out at me. 

That's my starting point – I like to get a feel for everything and turn that into something special.

Ryan Williams currently roams the South-West and resides in Scottsdale, AZ. Crushing fish tacos any chance he gets, Ryan is able appreciates the simple things in life such as fly fishing and hiking. The next step for you is to check out Ryan's design initiative by clicking the DoubleKnot below.